Customer Journey mapping

Define your customer journey map

What’s in the Ebook?

A customer journey map is a true reflection of what your customers feel, think and experience in doing business with you. It’s the first step to defining a holistic listening strategy which allows allows to understand the customer’s experience across the touch-points in the journey. This empowers you to make decisions based on data which is trustworthy.

This e-book is a guide for you to design your customer journey.

It covers:

  • What is a customer journey map
  • Goal of customer journey mapping
  • How to map your customer journey
  • Example of customer journey mapping