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customers buying again

Can lost customers buy from you again?

22 May 2019

Customer churn is a real problem, let's address it! Historically, companies have perceived that acquiring new customers is a one-stop solution to all their problems. Their approach is best described by these lines:“Get a lot of people through the door and we are bound to keep...

How to win the millennial’s heart?

17 Apr 2019

Millennials? Who?Millennials are those people born between 1980 and 2000. And, often, they give a hard time to marketers who’re attempting to understand this key demographic group and to design their initiatives specifically for this crowd. Millennials are important bunch - and for good reasons:...

Getting over the execution chasm of CX

10 Apr 2019

The customers of today! Customers of today are on the move 24*7. Further, they have a tremendous amount of choices in their basket and competitors are upping their game every single minute. There has never been such a cut-throat situation in history where customers demand instant...