Your customers run your business. They are the ones who have the true power to make or break any organization. However, to keep your customers delighted, it is necessary that your employees are always passionate about providing these customers the best possible experience. To state the obvious, this passion must never die. Thus, we are sharing these 51 inspiring quotes that will always keep the employees motivated to deliver the kind of experience that would leave your customers awestruck and in love with your brand.

1. Courteous treatment will make a customer a walking advertisement. ~ James Cash Penney, Businessman and Entrepreneur

2. Isn’t it really ‘customer helping’ rather than ‘customer service’? And wouldn’t you deliver better service if you thought of it that way? ~ Jeffrey Gitomer, Author

3. Customers may forget what you said but they’ll never forget how you made them feel. ~ Unknown

4. There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. ~ Sam Walton, Founder – Walmart

5. The difference between ‘try’ and ‘triumph’ is just a little ‘umph’. ~ Marvin Phillips, Author

6. The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you. ~ Derek Sivers, Founder – CD Baby

7. The best way to find yourself is to lose yourself in the service of others. ~ Mahatma Gandhi, Indian activist and leader of Indian Independence Movement

8. In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away. ~ Doug Warner, Internet enthusiast and former chairman of the board of J.P. Morgan & Co

9. To keep a customer demands as much skill as to win one. ~ American Proverb

10. You are serving a customer, not a life sentence. Learn how to enjoy your work. ~ Laurie McIntosh

11. Kind words can be short and easy to speak, but their echoes are truly endless. ~ Mother Teresa, Philanthropist

12. Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong. ~ Donald Porter, Managing Director, MSB

13. Customer service is just a day in, day out ongoing, never ending, unremitting, persevering, compassionate, type of activity. ~ Leon Gorman, Businessman

14. Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them. ~ Kevin Stirtz, Author

15. The only purpose of ‘customer service’ is to change feelings. ~ Seth Godin, Author

16. To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity. ~ Douglas Adams, Author

17. If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune. ~ Jim Rohn, Entrepreneur

18. Your most unhappy customers are your greatest source of learning. ~ Bill Gates, Founder – Microsoft

19. No amount of advertising can repair the damage done by failing to properly address a customer’s concern.            ~ Albert Schindler, Writer

20. Customer service isn’t a department, it’s a philosophy! ~ Shep Hyken, Customer Experience Expert

21. Whether you are big or small, you cannot give good customer service if your employees don’t feel good about coming to work. ~ Martin Oliver, MD Personal Lines – Arthur J Gallagher

22. Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers. ~ Tony Hsieh, CEO – Zappos

23. When the customer comes first, the customer will last. ~ Robert Half, Entrepreneur

24. Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong. ~ Donald Porter, Managing Director, MSB

25. Your customers don’t care how much you know until they know how much you care. ~ Damon Richards, Customer Experience Expert

26. Make a customer, not a sale. ~ Katherine Barchetti, Founder of K. Barchetti Shops, Pittsburgh

27. Unless you have 100% customer satisfaction, you must improve. ~ Horst Schulz, former president of the Ritz-Carlton Hotel Company

28. To the customer, you are the company. ~ Shep Hyken, Customer Experience Expert

29. You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied. ~ Jerry Fritz, Author

30. When people talk about successful retailers and those that are not so successful, the customer determines at the end of the day who is successful and for what reason. ~ Jerry Harvey, Co-founder Harvey Norman Holdings

31. The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer. ~ Peter Drucker, Management Consultant

32. The purpose of a business is to create a customer who creates customers. ~ Shiv Singh, Best-selling author

33. It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you’ll do things differently. ~ Warren Buffett, Business Magnate

34. The more you engage with customers the clearer things become and the easier it is to determine what you should be doing. ~ John Russell, President – Harley Davidson

35. Revolve your world around the customer and more customers will revolve around you. ~ Heather Williams 

36. It starts with respect. If you respect the customer as a human being and truly honor their right to be treated fairly and honestly, everything else is much easier. ~ Doug Smith, Author

37. It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages. ~ Henry Ford, Founder – Ford Motor Company

38. If you don’t genuinely like your customers, chances are they won’t buy. ~ Thomas Watson, Businessman

39. Here is a simple but powerful rule: always give people more than what they expect to get ~ Nelson Boswell, Best-selling author

40. Every company’s greatest assets are its customers because without customers there is no company. ~ Michael LeBoeuf, Best-selling author

41. If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the internet, they can each tell 6,000. ~ Jeff Bezos, Founder – Amazon

42. Your website isn’t the center of your universe. Your Facebook page isn’t the center of your universe. Your mobile app isn’t the center of your universe. The customer is the center of your universe. ~ Bruce Ernst, Startup Expert

43. Customers don’t care about your policy, they care about action. ~ Flavio Martins, Best-selling author

44. When a customer complains, he is doing you a special favor; he is giving you another chance to serve him to his satisfaction. ~ Seymour Fine 

45. Customer service is an opportunity to exceed your customer’s expectations. ~ John Jantsch, Best-selling author

46. Every client you keep is one less that you need to find. ~ Nigel Sanders, 

47. Do right. Do your best. Treat others as you want to be treated. ~ Lou Holtz, Former football player

48. How you think about your customers influences how you respond to them. ~ Marilyn Suttle, Customer Experience Expert

49. It is not your customer’s job to remember you, it is your obligation and responsibility to make sure that they don’t have the chance to forget you. ~ Patricia Fripp, Best-selling Author

50. Seek first to understand. Then to be understood. ~ Stephen Covey, Best-selling Author

51. Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you. ~ Chip Bell, Best-selling author