As consumers, we are becoming more dynamic every day. Our expectations from the brands we connect with are evolving constantly. We have 24*7 access to reach out to our favorite brands online and we don't hesitate to be vocal if we have received a poor...
Why is patient feedback important? It leads to improved quality of healthcareFeedback provided by patients is like a mirror for the hospitals. It helps them understand how patients perceive them. Further, it helps them analyze what is working and what is not working for their patients....
The diagnostic laboratories, which have two distinct arms of pathology and radiology, play an integral and a significant role in the healthcare industry. Before a course of medical action is initiated, doctors study the results of laboratory tests, which help them decide on the appropriate...
In today's times, it is imperative that organizations deliver great customer experience. To be able to provide a customer experience par excellence, brands must regularly collect customer feedback in order to learn what's working and what's not working for the customers. Subsequently, they should make...
In the last few decades, technology and the digital era have played important roles in transforming how business is done and how customers are served. The financial sector is no different. Also, with a number of newer banks coming into the picture, it has become...
My husband and I were in the process of purchasing our first car together. We were very sure of the model of the car that we wanted to purchase. However, being new to the city, we were unsure of where to buy it from. And...
Gone are the days of writing letters to your beloved and waiting eagerly for their replies. Even emails are a thing of the past. With instant messaging and social media, love also has become digital! Do you see how teenagers of today are glued to...
The Net Promoter Score (NPS) is an extremely popular metric for brands to measure and assess customer loyalty - the lifeblood of any organisation. It is a simple yet powerful metric to give an accurate picture of what customers think of an organisation. Research has...
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