Businesses are on a mission to grow. Different departments constantly work on projects to realize this mission. Marketing may want to generate more leads, sales may want to close more customers, operations may want to work flawlessly, manufacturing may be on a quest to create a zero...
By 2020, customer experience will overtake product or service as a key brand differentiator. Companies have risen to this fact and are working frantically to succeed in becoming customer centric.What do you think is a key differentiator between top-notch competitors?“When the customer comes first, the...
Making a customer is an art that an "artist" must master in order to bring out a "masterpiece". Although the process of painting on an empty canvas can require a tremendous amount of sweat, blood, and tears, the consequence of such an effort is always...
Exceptional customer experience is the biggest differentiator a brand can build. Customer feedback plays a critical role in understanding what the customers are saying about this experience being delivered to them.But collecting customer feedback is just the tip of the iceberg. The real merit is in...
When it comes to matters of the workplace, there is one thing that can really shake up the work satisfaction of an employee, and that is dealing with difficult customers.Nothing like a customer having a terrible day to put you in a bad mood!More often...
The famous management guru Peter Drucker said: “What gets measured gets managed”. However, the biggest mistake that most organisations make is setting targets too early, before they have a good sense of what the score will be and what improvement is possible. Typically these targets...
Welcome to the Origami lesson of crafting a company with great CX initiatives filled with active strength and vigour on driving an organization towards its potential victory.All you need is some paper and some skill.Oh, but we hope you’ve got the right paper.Have you been...
Customer centric company seems to be the buzz word these days. And I am sure your organization wants to begin its transition towards being customer centric.But first let's understand what kind of an organization you belong to?Sales-focused organization:Most organizations are sales focused. Their focus is on...
The product life cycle is getting reduced year by year. Customers crave for new products and features. Brands are on a constant race to create newer and newer such products and features which would help them stand out in the market. But within all this race...
Hey! Marketing has become increasingly difficult and unpredictable, hasn’t it? There is a lot of cluttering, less attention from the customers, very hard to distinguish and make a brand stand out as compared to others. Marketers do have a challenge on their hands: that is to...
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