Millennials? Who?Millennials are those people born between 1980 and 2000. And, often, they give a hard time to marketers who’re attempting to understand this key demographic group and to design their initiatives specifically for this crowd. Millennials are important bunch - and for good reasons:...
The customers of today! Customers of today are on the move 24*7. Further, they have a tremendous amount of choices in their basket and competitors are upping their game every single minute. There has never been such a cut-throat situation in history where customers demand instant...
Why should you become the next Customer Experience Manager? In July 1995, Amazon marked a day in the history of customer experience (CX) when it became the first ever organisation to sell a product online. The ease of getting a book of your choice delivered at...
With the increasing level of competition in the retail industry, it has now become a game of survival-of-the-fittest. Yet, when we talk about the most successful retailers, the names that top the list are Amazon, Nike, Wal-Mart and the like. What gives these companies a...
Many management pundits claim that we are living in the experience economy. One of the most notable work in this direction was published by Pine and Gilmore in 1999 - The Experience Economy. The book rightly asserts that organisations undergo an evolution in their business...
Customer Experience Tips for E-commerce Companies E-commerce in the last one decade has surpassed all the boundaries imaginable. According to Statista, the volume of online sale of physical goods in the USA in 2016 was 360.3 billion dollars - a figure that is expected to grow...
In today's times, it is imperative that organizations deliver great customer experience. To be able to provide a customer experience par excellence, brands must regularly collect customer feedback in order to learn what's working and what's not working for the customers. Subsequently, they should make...
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