“Your website should cause an action, not just a reaction.” - Elle Robertson.With the massive growth of e-commerce, brands today need to have a solid online presence. And, the website forms an integral part of this digital marketing strategy. The primary purpose of inbound marketing...
How did the experience economy evolve? How can you create memorable experiences? This piece discusses all this and more....
What should you do to improve customer experience in 2019? Whether good or bad, the experience is everything. Today, almost every company realizes the importance of providing a great experience to its customers. Most understand that this is the only factor that will help them to...
Initiatives such as the Net Promoter Score (NPS) can yield maximum results when they become the DNA of the organization. In spite of all the advantages that NPS possesses, getting an organization-wide buy-in into this is not easy. So, nothing like a few quick and...
I have had an interesting observation while helping companies set up and use the Net Promoter System® (NPS). Net Promoter companies or organizations that succeed with NPS have five distinctly common traits. Such organizations adopt the Net Promoter System and ingrain Customer Experience as a core part of their...
When you start NPS surveys in your organization, you will soon realize that you would be required to kick off several smaller projects in order to make the best use of the NPS survey responses. This is a blind spot for almost every company that is rolling out...
When one talks about creating amazing customer experiences, financial services is not the first industry that comes to mind. However, there is no denying that a few financial services companies are a class apart when it comes to customer experience. They have set the standards for...
In my journey as a customer experience professional, I have learned that Net Promoter Score® (NPS) is the ultimate measure of customer experience. It is the simplest yet most powerful metric that any company can use and measurably improve its customer experience. The issue is that most people...
Who has not heard of The Charles Schwab Corporation? It really needs no introduction. Listed as one of the largest banks and brokerage firms in the United States, The Charles Schwab Corporation provides a wide variety of services ranging from brokerage and banking to money...
Providing a good customer experience is expected of any organization. We live in an era where exceptional customer experience is considered as a great differentiator for any company. Any company that ignores this fact is bound to experience a down-turn in its revenues sooner or...
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